The problem of employing a woman's image in tv advertising flashes - Reading of models -

Abstract

The current research paper aims to present the problem of employing the image of women in television advertising flashes through a reading of models of previous Arab and foreign studies and the findings, after identifying concepts were monitored forms and templates in which women were employed through the study of semio-interpretative semantics and analytical studies.

Women have varied and differed between women as a commodity trying by the designers and producers of advertising to be lost as a marketing strategy, women between pleasure and material benefit, as well as how to employ women compared to men as buildings in male society without regard to their place in religious texts or conservative societies, to become a means and tool promoted by their female body and not by their creative potential in a framework that preserves their dignity.