الاتصال البيئي أسسه وإستراتيجيته- مدخل نظري-

Abstract

Abstract The majority of specialists in the field of environmental communication think that it appeared in 1962 with the publication of Rachel Carson’s book “ the Silent Spring” in which she highlighted the environmental effects of pesticides particularly ( D.D.T). this book won a large share of controversy and inspired generations of environmental activists in addition to that it opened fire on issues which industries tried to keep in secret. The idea of environmental communication emerged as a privileged field in the United States in early 1980 imitation of rhetorical theory.Scholars often cite chriting oravac’s publication 1984 in which he analyzed the speeches of environmental defenders and preservationists. Other specialists think that the real birth of this field is due to the emergence of the environmental supporters movement “ les verts” and civil society organizations. Indeed these movement and organizations witnessed significant developments in their orientations and mechanism thanks to the appearance of the concept “ the struggle for ecology” or “ ecology militants. Environmental communication as a field became one of the challenges of the third millennium especially in the developing countries which suffer from environmental problems such as pollution, poverty and low slandered of living. This is why the environmental awareness is a fundamental pillar of the environmental communication. This important field of research encourages us as specialists to care about its different orientations, the theoretical and the practical ones, in order to establish a practical strategy for environmental communication which can be applied at the national level to promote environmental awareness and establish environmental culture and education to achieve an effective citizenship able to contribute to the achievement of a sustainable development. From this abstract we tried to expose the following problematic “ what is the environmental communication as a theoretical issue? And how can we build a communication environmental practical strategy? Keywords: Environmental Communication, Environmental Communication Model, Environmental Communication Strategy