Environmental media and its role in awareness of environmental labels- A field study on a sample of consumers in the state of Setif-

Abstract

This study aimed to identify the extent of the Algerian consumer’s awareness of the role of environmental media in spreading awareness of environmental labels in products .This study falls within the framework of descriptive research., the results showed that  the most of consumers are not aware of these signs, with a significant percentage of their having a strong awareness about environmental labeled products. The results also showed awareness of the role of environmental media in Spreading  this trends and disseminating environmental consumer culture Despite the weak interest in it, , and the weak of the environnemental message, environnemental consumer awareness is high among the study sample.