The media strategy of the Palestinian resistance in the Battle of Al-Aqsa Flood : Employing the language of images to confirm the Palestinian narrative

Abstract

This article aims to analyze the media strategy of the Palestinian resistance during the Battle of Al-Aqsa Flood, which began on October 7, 2023.

     Since the beginning of the battle, the Palestinian resistance factions paid attention to the importance of the media dimension in managing the battle, as they relied on a media strategy that goes hand in hand with both offensive and defensive battles, directing their messages to the various actors related to the Palestinian issue.

     The most prominent features of this strategy are the use of the expressive energy of the image, and the exploitation of social networks and heavy media to embody this strategy.

We concluded several results, the most notable of which are:

* Exploit the camera as much as possible to capture scenes of clashes on the various lines of contact with Zionist soldiers and vehicles penetrating the Gaza Strip.

* Combining the use of a camera and a military weapon for the purpose of documenting scenes.

* This successful media strategy gave the resistance discourse credibility with the enemy rather than the friend.