The language of public discourse and neuromarketing advertising A theoretical study

Abstract

       This research paper comes in the context of interest in an effective strategy of social communication, which is the art of publicity that man used long ago, as a result of the technological development that the world knew after the 19th century, especially  media and communication, which had its repercussions on the human self, especially in the light of the excessive media which now presents a picture of a family whose details the simulation draws in a captivating frame and in a very convincing way, because of what this picture produces  techniques for hidden and overt messages and what it wants to draw in the mind  other's in terms of pre-drawn models and trends.

       So the semantic rhetoric of the advertising discourse has a function and purpose at the level of its explanatory competence in order to persuade the consumer to purchase a specific product or practice a certain behavior.