آليات توظيف العلاقات العامة الرقمية في المؤسسات الجزائرية بين الواقع والمأمول : دراسة حالة لمؤسسة سونلغاز-غرداية

Abstract

This article is concerned with highlighting the reality of employing digital public relations mechanisms in Algerian institutions, where this topic was discussed through conducting an empirical study; In which we relied on the case study method, This is in order to explore the reality and prospects of this employment. Whether in terms of modern technological means used, or even in terms of taking advantage of the characteristics of new media, and social networks in particular, the latter, which plays a significant role in terms of improving the mental image of the organization, and we also worked on studying what is related to employing these modern technologies In the face of crises facing the institution, all this will be seen through two angles: reality and prospects. This was done specifically at the Sonelgaz / Ghardaia Foundation, as an example of the Algerian experience in implementing public relations 0.2.