الإعلانات التلفزيونية: أيّ طبيعة؟ وأيُّ تأثير على الشّباب؟

Abstract

TV advertising is no longer merely a presentation and promotion of ideas, goods and services, or the transmission of messages with commercial goals or a form of mass communication in order to achieve a commercial goal. Rather, the advertisement is part of plans and strategies that focus mainly on finding stereotypes that establish a comprehensive lifestyle model that ultimately achieves goals. And the long-term interests of the owners of goods, products and services. With the many aspects of researchers ’interest in television advertisements, the effects they have on the cultural and ethical levels remain among the most important renewed problems that require investigation and research, especially when it comes to youth. This is what we will shed light on in this research paper.