Advertising discourse: its concept and determinants Cognitive reading

Abstract

The present  time is characterized by the dominance of information over all human activities, to the extent that it takes all the time of the person , either sending, receiving or interacting.

 this article seeks to clarify the concept of advertising discourse from various points of view, and then touch upon some of the cultural determinants that govern it and direct its course, by adopting a cognitive reading commensurate with the topic.