The relationship with the press through the event

Abstract

This research paper aims to stand on the foundations of building  the relationship with the press through the event within the framework of the critical importance required by the relationship between the institution and the relationship with the press, as the organization of events is among the most important strategic areas through which the institution can improve its image. It is imperative to adopt a communication strategy through which it canguarantee an ideal equation that in turn guarantees the credibillity and legitimacy of the event communication process. The institution, bu organizing an event, needs media coverage that would add credibillity to its activities and thus improve and enhance its image, and thus building a strong relationship with the media is essential and imperative to make organizing an event foolproof and effective.