تمثلات الطالب الجامعي الجزائري للعلاقة بين الإعلام التقليدي والإعلام الجديد -دراسة ميدانية على عينة من الطلبة الجامعيين المستخدمين للإعلام الجديد-

Abstract

This research paper aims at discovering Algerian student's visions towards the relationship between the new media and the traditional one through the use of the survey method implemented with a sample of 50 learners who were intentionally chosen. We have applied the theory of representation which is concerned with the study of the knowledge, views, beliefs, principles,and judgments , as it translates one's practices,behaviours and reactions. The findings of this thesis showed the following:learners' division between positivity and negativity towards mass media while social media came at the same ranking of TV channels confirming the functional continuity of traditional media.To sum up, media proved to be a completion not an alternation with the agreeement of the majority, considering that it is still in operation adopting the policy of cross media that led to Media Hybridization on its turn.