The national masse media’s role in preventing The Violence in The 2013 Kenyan elections

Abstract

The importance of this article is axed on studying the role of national media in preventing The Violence in The 2013 Kenyan elections which came after The worst wave of electoral violence in 2007 where The local media have played an important role of instigation. this situation have pushed the media to avoid any escalation towards violence in 2013 election despite the recorded violations, It was conclude That The Context of This Election have influenced the performance of media which chose the peace and not carrying out its roles, and although this contributed to make the most peaceful election in the history of Kenya, but the media have failed to find the required balance to convey the complete picture both freely and responsibly and that other factors must be provided to carry out its tasks successfully.