الأطر النظرية لاستراتيجيه التخطيط الإعلامي الناجع شكلا ومضمونا

Abstract

............ The media may often turn into an instrument harmful to society if its lofty goals and goals turn from the promotion and welfare of members of society to spreading a culture of violence, gender, drug use, or even an ideological mobilization that charges the public with ideas that lead to intolerance and disrespect for the other, and for this it has become a necessity Establishing sound studies and strategies for the media based on purposeful strategic media planning in the present stage, The importance of strategic media planning has become an urgent necessity for all media institutions to evaluate the tasks and messages of the fourth authority, and in this regard this scientific paper will touch on the sound foundations and standards that the media must adopt in its professional path, which only comes through establishing a viable media planning strategy.