The Communicator according to the network gatekeeper theory a gender analytical atudy on a sample of blogs

Abstract

Our study, comes to keep pace with the research efforts in the successive changes that characterized the communication climate - at least - since the emergence of personal blogging. By adopting the gender approach as a basis to investigate the relationship reality between the gender variable (male,female) and the communicator media activities through the group-blogs in particular. Through its theoretical, analytical and methodological frameworks, the study attempted to capture the subject and contain its problematic, relying on the descriptive method and  content analysis tool; we analyzed 1,086 posts from the most visited blogging platfor (HuffingtonPost,TMZ,Businessinsider, Mashable, Gizmodo). Among the important results, the study showed the both genders level of presence, within blogs sample, moreover the relationship with what the communicator posted, as well as the form of the message and its audience.