Creative strategies in Digital Advertising

Abstract

Creativity in advertising is a revolution in production and marketing thought and a very important part of the philosophy of the institution and a catalyst for excellence, efficiency and production effectiveness, so it can not be overlooked or underestimated, as it is the biggest challenge facing this industry in light of intense competition and rapid changes, so it cannot be done Its preparation is random and arbitrary, but it is the embodiment of new ideas in a tight strategic manner that enables it to achieve many of the objectives of the organization, such as marketing its products, preserving its image and reputation, gaining new customers in light of the increasing competition, which made it an urgent necessity in our time, as it often searches for the best alternatives and ideas. This helped him to impose himself in the simplest details of our lives and with different ideas, methods, tools and media.