The importance of the YouTube animation in environmental awareness Analytical study of a sample of videos during the forest fires in Algeria in 2021

Abstract

This study aims to identify the importance of the role that YouTube can embody through the moving digital image in environmental awareness, and this is in light of the qualitative shift in the field of visual communication, and all the developments that digital technology offers in form and content, which increases the fascination of the recipient. And make it more related to sound, image and three-dimensional drawing.

The study confirmed the ability of the animated digital image to spread environmental awareness of all its dominance and appeal to color aesthetics, as well as its reliance on mental and emotional persuasion after viewing to influence conscience by relaying various environmental issues, such as the forest fires in Algiers in the summer of 2021.