The role of influencers in embodying responsible tourism communication in Algeria -Algeria through Egyptian eyes as a model-

Abstract

This research seeks to reveal the extent of the influence of actors and influencers in the manufacture of responsible tourism programs, through various communication channels, and to highlight the role of tourism communication in activating sustainable development in its various environmental, social and economic dimensions, relying on the descriptive analytical approach where we collected data and data on the subject studied and analyzed them. Linking it to the research variables, he concluded that tourism activity depends primarily on social relationships that make influencers one of the mechanisms that forcefully impose themselves on the practices of tourism institutions to achieve positive interaction between them and their various audiences..