Electronic Advertising in Algerian legislation, a critical analytical study

Abstract

Electronic advertising is considered one of the requirements of e-commerce, which has become as the forefront in the volume of transactions in the world. Therefore, international and national legislation had to regulate this type of advertising in a strict legal manner that is consistent with the specificity of the means through which it is carried out, which is the Algerian legislator embodied in Law 18-05 relating to e-commerce. This research paper was intended to study the regulation of e-advertising in Algerian legislation by answering a main question: Has the Algerian legislator succeeded in establishing a robust legal regulation of electronic advertising compared to some of the pioneering legislation in this field? The study concluded that the Algerian legislator has established controls to regulate e-advertising and ensuring the credibility of commercial practices, but it is still need new laws that keep pace with the developments.