From Political Discourse to Political Advertising -A Study on the Origins and Evolution of Political Advertising-

Abstract

        In the age of information and communication, people live in a world where they are constantly exposed to various types of advertisements from different sources and means. However, political advertising has become one of the most significant and widely distributed types of advertising, particularly during times of political crisis and election campaigns. Political marketing no longer relies on traditional tools such as political discourse to achieve its goals but has instead focused on the evolution of new marketing tools and media content, such as political advertising. By reviewing the specialized literature, this study on the origins and evolution of political advertising stems from the changes that have occurred in political marketing and its tools, beginning with the era of political discourse and progressing to the present era of political advertising.