Consumer culture Industry for nutritional supplements through social media during the Corona crisis study on the opinions of experts sample using the Delphi method.

Abstract

This study aims to address the topic of the new consumer cultures that emerged on social media during the Corona crisis, as the demand for nutritional supplements is one of the most prominent secretions of this culture during the Corona crisis, as this study falls within the exploratory studies that were carried out using the Delphi approach that relies on Rotating the questionnaire tool among a sample of experts in a way that allows the responses of a particular expert to be transferred to the questions of another expert, trying to reach the role of social networking sites in shaping the consumer culture of the public, both positive and negative, towards nutritional supplements, through what is circulated on these sites in terms of pictures, videos, links and texts Written to convince those exposed to communicative content to acquire a culture of consuming nutritional supplements as a preventive or treatment measure against the Coronavirus for purely commercial and propaganda purposes in light of the absence of control over this content, which in one way or another represents a danger to the health of those exposed to it if convinced of it.