Characteristics and features of Algerian President Abdelmadjid Tebboune's digital political communication Analytical study of his tweets on twitter

Abstract

This study attempts to highlight the characteristics and features of Algerian President Abdelmadjid Tebboune’s digital political communication by analyzing his tweets on the interactive Twitter platform, which he directs towards members of Algeria's digital society.

    This study examines the formal characteristics of Abdelmadjid Tebboune’s page in terms of its artistic characteristics and forms of public interaction with it as well as in the features of the president's digital political communication, through objective analysis of the issues he poses and the methods of persuasion used in tweets and their purpose and the study was carried out by analyzing the data of his official account on the platform.

   The study found several results, the most important of which is the ability of digital political communication of President Abdelmadjid Tebboune to achieve strong interaction with the public through the Twitter platform by using texts to edit tweets, most of which pour into the social and sports field through an emotional method that addresses a special audience aimed at confirming national affiliation.