Promotion Of Algerian Domestic Tourism Vlog Via The Youtube Platform An Analytical Study Of "khoubaib" Videos In 2022

Abstract

This study seeks to investigate the nature of the domestic tourism vlogs of the Algerian content creator "Khoubaib" published on YouTube in 2022, by analyzing the four related vlogs based on qualitative content analysis that explores the promotional content qualitatively. The study found that the vlog of "Khoubaib" promoted domestic tourism in Algeria by a distinct, purposeful, attractive and enjoyable way, with a professional manner that benefited from the specifics of the digital medium.