The effect of promotional deception on the customer's mental image of the institution

Abstract

the study aims to know the effect of promotional deception on the customer's mental image of the
institution Djezzy in that it is one of the most dangerous uncivilized phenomena that have become
used by most institutions that aim for short-term profit, so that the consumer is pushed to make a
buying decision in light of the multiplicity of competitors and the multiplicity of products and this is
what he feels regret , And this is what affects his perception about these products. Through this
study, 100 questionnaires were distributed to a random sample in order to identify and determine the
effect of the independent variable represented in marketing deception. On the dependent variable
represented in the mental image and the relationship between them, by looking at this study for each
of t - test averages and standard deviation to identify the responses of the individuals in the studied
sample, as well as the use of a test