The contribution of internal communication in promoting the culture of the institution

Abstract

This aims as demonstrating the importance of communication and its role to develop the culture of the
institution. To realize this aim the importance of internal communication has been recognized at supporting
the culture of the institution within its methods and means through spreading values, beliefs, thoughts and
norms as a result of the relations inside the company that constitutes kinds and behaviors which effect
knowledge as well as building an organized values which accomplish integration between the company units
and consolidating efforts of the individuals we studied the case of the national social security find.
The study concludes that the organizational commitment is achieved by encouraging the motivation of
workers and their concerns it also encourages their feeling of duty and responsibility to development as well
as the feeling to belonging. Thus internal communication leads to the development the enterprise `