فعالية استراتيجيات الاتصال الحدثي في تعزيز سمعة المؤسسة.

Abstract

Reputation refers to the trends of the masses towards the values and performance of the institution social, economic and environmental, based on the images and impressions provided to them about the institution, the institution's interest in creating a good reputation among its audiences emanates from the important role played by gaining a good reputation along the lines of easy access to New markets , so building a good institutional reputation requires the institution to make great efforts and various methods to enable it, and among the methods that can be effective in building the reputation of the institution we find the event communication, and the latter is one of the organization's corporate communication patterns in accordance with a general communication strategy enable it to achieve its goals such as improving its image, gaining new customers, and building its reputation at the local or international level, based on a range of internal and external strategies.