رأس المال الرمزي للفريق الرياضي وأثره على الولاء لمنتجات المؤسسة الراعية. -دراسة حالة مؤسسة "condor": راعي الفريق الوطني الجزائري لكرة القدم للرجال-

Abstract

Abstract: The main objective of this study is to investigate the existence of symbolic capital for the sports team on the loyalty to sponsor's products; Where (394) Supporters of the Algerian men's national soccer team were surveyed to express their opinions and orientations on the items that prepared to measure the dimensions of the independent variable: “Symbolic capital” that is represented by social identity, social responsibility, and ambassador in international sports events; and the items that measure behavioral loyalty and attitudinal loyalty as dimensions of the dependent variable “loyalty to the products of the sponsor Condor”. Where testing of the study's hypotheses revealed the existence of a positive relationship between the study’s variables, and the symbolic capital of the Algerian men's national soccer team has the ability to explain (52.8%) of the changes in loyalty to the sponsor's products which is indicated by the value of the modified coefficient of determination (R2 ajusté), the impact strength is (53.3%), which is indicated by the regression coefficient (A). This study demonstrated that there are no differences in the sample's perception of the symbolic capital of the Algerian national football team for men due to demographic variables.