Effectiveness of digital public relation in civital complex

Abstract

This paper seeks to shed light on the effectiveness of the digital public relation activities  in  civital complex  for the manufacture of oils,fats and sugar refining.

 Throw the analisis of the official facebook page content belonging to the   complex  during the year of 2021. We have found that the page bases on putting publications with different RATES from a month to another depending on the nature of the complex’s activity as well as the conditions of the society , using the text attached to the image with arabic and french language as the main language used in the presentation of  publications taking into account the privacy of  the audience to which the audience  to which the complex is headed .focussing on the dimension of the advertisements in the subjects covered as well as other dimentions which  are equally importent and   aimed at marketing its products as a primary objective along with the purpose of survicing the image of the organization and the value of promoting.