معايير القائم بالاتصال في تحديد أولويات القضايا السياسية بين الإعلام التقليدي والإعلام الجديد "قراءة نظرية في مستجدات نظرية القائم بالاتصال "

Abstract

THIS STUDY IS AN ANALYTICAL THEORETICAL APPROACH THAT INVESTIGATES THE LATEST DEVELOPMENTS IN THE NEW DIGITAL ENVIRONMENT AND ITS VARIANTS AT THE LEVEL OF GATEKEEPER THEORY AND THE ROLE OF THE COMMUNICATOR IN THE POLITICAL MEDIA CONTENT INDUSTRY IN A MEDIA ENVIRONMENT THAT IS DIFFICULT TO CONTROL IN TERMS OF INPUT AND OUTPUT. ESPECIALLY AS GATE GUARD THEORY IS ONE OF THE IMPORTANT AND FUNDAMENTAL THEORIES FOR UNDERSTANDING THE DIFFERENT DIMENSIONS IN THE COMMUNICATION AND MEDIA CONTENT INDUSTRY AND THE EXTENT OF THE LATTER'S INFLUENCE ON THE INDUSTRY OF PUBLIC OPINION AND BUILDING THE MENTAL IMAGE OF SOCIETY. IT ALSO AIMS TO EXTRAPOLATE THE NEW ROLES AND FEATURES OF THE COMMUNICATOR IN LIGHT OF THE AVAILABILITY OF NEW MEDIA TO THE MASSES OF THE LARGE MEDIA FLOW AND AT ALL SOCIAL AND POLITICAL LEVELS. I OUR STUDY HAS IDENTIFIED THE TOTAL NUMBER OF STANDARDS THAT GOVERN THE DAY-TO-DAY TASKS OF THE INCUMBENT, CHANGING PERCEPTIONS AND SIGNIFICANT OVERLAP IN TASKS BETWEEN THE SENDER, THE CONTENT MAKER AND THE PUBLIC THAT THE LATTER HAS GIVEN THEM.