Globalization And Cultural Identity In The New Media Era

Abstract

The new media with their varied forms and multiple modes are considered in our contemporary era the main driver of globalization in its social, cultural and economic dimensions. The revolution of internet and the social networking sites have resulted in the emergence of culture, customs and behaviors in our Arab societies related to the use of these electronic spaces that led to positive and negative effects on cultural models in our societies. This paper is an approach and reading in the above elements that illustrate the relationship between the new media, represented in social networks, and manifestations of media globalization and cultural identity in our Arab region.