الوسائل الاتصالية الحدثية في المؤسسة الثقافية الجزائرية دراسة ميدانية في قصر الثقافة لولاية الجزائر العاصمة "مفدي زكرياء"

Abstract

We dealt through the field researches we have made , a presentation of event communication means , depending in that on the cultural palace "Moufdi Zakaria". We arrived through analysis and the presentation to knowing these means and understanding the definition and importance of the event communication that is considered a tool that the cultural establishment uses to spread certain ideas and principles to its audience in order to affect them positively and directing their beliefs and their opinions to the phenomenons surrounding them and therefore achieving its goals.