Outdoor advertising (posters and urban furniture) in Algeria And use it to measure exposure as a base of activity Diagnostic study at the municipality level of Annaba

Abstract

Advertising is a message that aims to promote a good, service or idea. In many countries, people experience different forms of advertising, including printed ones that occupy a large area of ​​newspapers and magazines, while advertising posters appear in many public vehicles and shops as well as existing advertising banners and urban furniture. in various public utilities.

Annaba, like other Algerian cities, has become a field for the placement of various advertising banners of all shapes and sizes. Through this study, we wanted to know whether this positioning of advertising banners was determined within a prior study based on the exposure rate for each region.