Interactivity in New Media and its Role in Improving Reception Interactions of Amazigh Cultural Pages Followers: Analytical Study.

Abstract

Our study is a critical reading of the communication behaviors of cultural pages followers and precisely the reception behavior for different Amazigh cultural contents which reflect the socio cultural reality of the audience and include the intellectual and values aspects and also a set of cultural traditions relevant to the Amazigh culture production, which gives us explanations of these speeches through tracking the context in which these letters were produced.

The study also treats the reception of Amazigh cultural contents and the role of interactivity which new media reinforces through showing reception determinants and highlighting their distinctiveness from reception determinants of the same cultural products of other means of communication, in terms of adding different meanings and reformulating the communicated ones under the virtual inter locking relations between followers on Facebook pages based on their belonging to the same culture (Amazigh culture) and their pride of these cultural products which their producers send dominant meanings that reside in the receiver’s mind (page follower), thus they build on them their own meanings based on identity characteristics and general contexts.