The contribution of the advertising supplier to the public radio budget "Study of the state of publicity activity of Algerian radio"

Abstract

The economic importance of the media has become clear, since it is necessary to know "who has the information, what kind of information", it is also necessary today to ask the following questions and look to answer them, which is: who finances what?  To who? And what economic model? . Our study seeks to research the type of financing on which Algerian radio relies on the structure of its economic model, focusing on its commercial activities such as advertising and the extent to which its financial income contributes to the national broadcasting corporation's budget. The study concluded the following results: State subsidies are the primary supplier and financier of national radio and keep its commercial revenues as a secondary contributor to the financing and creation of a financial balance for its institution, due to its general nature and its fundamental desire is to achieve "public service."