Media globalization and the production of values and cultural symbols.. which risks on the intellectual security and cultural diversity ?

Abstract

This article aims to unravel the role of media globalization in the production of values and cultural symbols, and the latter risks to the nations’ cultural security and the world’s cultural diversity alike. Media is considered as a weapon in the hand of globalization that aims to impose the western hegemony, in general, and the American, in particular. It must be born in mind that the achievement of dominance does not rely on military, economic, and financial means only, but also on the cultural and intellectual means, which are corroborant in this endeavour. In this regard, media globalization attempts to advertise the western values as universal ones.